I was in Norfolk, Virginia for an extended time and found Fruitive, a juice bar located in Virginia Beach, within the first hour of my arrival. Even though Virginia Beach was a little bit out of the way, Fruitive was the only juice bar in the area at the time…so I obviously went there at least 5 days a week for the entire 3 months of my stay!

pbnoj copy

superberry copy

Fruitive is a completely plant-based establishment that uses the “organic or better” philosophy for their produce. I LOVE the menu here because it not only has the typical juice bar items (smoothies, acai bowls, juices), but also a wide range of food (salads, wraps, soups). I could easily eat breakfast, lunch, AND dinner here…oh wait, I’ve done that before.

collard steamer

Fruitive’s promise: “If we can’t source an ingredient from one of our approved sources, then we won’t be serving it at all. Every piece of produce that passes our counter, whether in a salad, wrap or juice, has been scrutinized.”

sandwich salad

What do I get?

  • “PB no J” bowl
  • “Southwest Romaine” wrap (in a collard wrap)
  • “Harvest” steamer
  • “Hail to the Kale” salad


I love everything about Fruitive, but I must say that their “PB no J” bowl is one of my all-time favorite acai bowls. Although there are now some great juice and smoothie bars located closer to Norfolk, I still made the drive to Virginia Beach when I was in the area recently. Fruitive is that good!


1624 Laskin Road, Virginia Beach, VA 23451

(757) 351-0559

*Photography borrowed from Fruitive*

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